The TikTokification of Emo Music

gabi belle
15 Mar 202433:27

Summary

TLDRThe resurgence of emo music has been a topic of recent discussion, with TikTok playing a significant role in its revival. The script explores the authenticity and industry connections of new emo artists, comparing them to the original pop-punk and emo bands. It delves into the criticism of modern emo lyrics, the impact of social media on music promotion, and the evolving landscape of alternative music. Despite some negative perceptions, the script acknowledges the creativity and innovation present in the current emo scene, emphasizing the importance of embracing change and avoiding genre gatekeeping.

Takeaways

  • 🎶 There's been a resurgence of emo music in recent years, with some attributing it to artists like MGK transitioning from rap to pop-punk.
  • 📱 TikTok has played a significant role in popularizing emo music again, with many artists gaining traction through the platform.
  • 🤔 Critics argue that the new wave of emo music lacks originality and comes off as cringe-worthy, especially with its heavy reliance on cliches and overused themes.
  • 🎧 The script discusses the authenticity of the emo genre, questioning whether it's still true to its roots when it's being pushed by industry connections and big labels.
  • 🔄 The cycle of genres coming in and out of popularity is highlighted, with the script pointing out that the music industry has always capitalized on popular trends.
  • 💬 The script acknowledges that while some new emo music may feel derivative, there are still many artists pushing boundaries and creating innovative sounds.
  • 👥 The role of social media in the discovery and promotion of new music is emphasized, with platforms like TikTok acting as a gateway for artists to reach wider audiences.
  • 🎵 The importance of not gatekeeping music genres is stressed, as the evolution and blending of genres can lead to exciting new musical expressions.
  • 🌐 The global reach of the internet has made it easier for listeners to identify and critique the authenticity of artists and their music.
  • 🎤 The script shares personal anecdotes and experiences with emo music, illustrating how it has resonated with different generations and individuals.
  • 🔊 The impact of production quality on the perception of music is discussed, with the newer emo music being seen as overproduced compared to its rawer predecessors.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is the resurgence of emo music and how it's being influenced by TikTok artists and the industry's response to this trend.

  • What is the speaker's background in music?

    -The speaker has a deep love for pop, punk, and alternative music, having spent their high school years obsessing over bands and artists like Mar hoopus, Bowling For Soup, and Simple Plan.

  • What is the speaker's opinion on the criticism of new age TikTok emo music lyrics?

    -The speaker believes that the criticism is unfounded, as the lyrics of pop-punk from 10-20 years ago were equally, if not more, cringe-worthy. They argue that today's emo lyrics are no more or less cringe than the ones from the past.

  • How has TikTok changed the way we listen to music?

    -TikTok has changed music consumption by making it more about attention-grabbing moments and hooks, leading to a saturation of music artists and a shift from a few bands pushed by big labels to a more democratized platform where anyone can make and promote music.

  • What is the speaker's view on the authenticity of TikTok artists with industry connections?

    -The speaker feels that when music doesn't match the lifestyle, it loses its authenticity. They argue that it feels inauthentic when TikTok stars with industry connections and money start a career in punk music, which has historically been about outcasts and weird kids.

  • How does the speaker feel about the industry's role in promoting emo music?

    -The speaker acknowledges that the industry has always played a role in promoting music, but they express concern that the current trend of promoting emo music through TikTok feels overproduced and generic, deviating from the raw and authentic feel of the genre.

  • What is the significance of Travis Barker in the resurgence of emo music?

    -Travis Barker, the drummer of blink-182, has been a significant figure in the resurgence of emo music. He has collaborated with and produced music for several TikTok artists, helping to bring the genre back into the mainstream.

  • What is the speaker's stance on the use of autotune in music?

    -The speaker does not mind the use of autotune in music, but they believe that when it is used excessively, it can detract from the music and become too much.

  • How does the speaker feel about the trend of reimagining older music genres?

    -The speaker acknowledges that reimagining older music genres is not new and can be done well by some artists. However, they express concern that when it feels like artists are trying too hard to replicate the magic of a past era, it can come across as cringe and less authentic.

  • What is the speaker's advice to those who dislike the current trends in emo music?

    -The speaker advises not to gatekeep genres and to accept that music is always changing. They suggest that it's okay to not like certain trends, but it's important to recognize that innovation and exploration in music should not be shamed.

  • What is the speaker's final message about the state of emo music?

    -The speaker's final message is that despite the concerns about the current state of emo music, there are still many unique and exciting bands and artists pushing the boundaries of the genre. They encourage acceptance of change and evolution in music.

Outlines

00:00

🎶 The Resurgence of Emo and its Critics

The speaker discusses the recent resurgence of emo music and its reception. They share their personal love for pop-punk and alternative music, recalling their high school years and experiences at concerts. The speaker defends the new wave of emo music on TikTok, comparing it to the cringe-worthy lyrics of the past, and argues that people can enjoy multiple genres without being labeled as posers. They also touch on the criticism of TikTok's impact on music, particularly the quality of lyrics and the platform's role in making pop-punk and emo music cool again.

05:00

🎧 The Changing Landscape of Alternative Music

The speaker delves into the evolution of alternative music, particularly emo and pop-punk, and how TikTok has influenced its popularity. They criticize the way music is promoted on the platform, with attention-grabbing hooks and exaggerated claims, which they believe detracts from the essence of emo culture. The speaker also discusses the authenticity of artists with industry connections and the tension between the grassroots nature of the punk scene and the commercial aspects of music promotion on TikTok.

10:04

🎸 Industry Influence and the Authenticity Debate

The speaker explores the role of the music industry in shaping the emo and punk scenes, noting that even the most beloved bands had industry backing. They argue that the authenticity of the genre is being questioned due to the involvement of industry plants and the commodification of the emo aesthetic. The speaker also addresses the controversy surrounding MGK's shift from rap to pop-punk and his association with TikTok stars, which has amplified both positive and negative responses to the genre's resurgence.

15:05

🚀 The Impact of TikTok on Music Trends

The speaker discusses the impact of TikTok on music trends, highlighting the platform's role in the resurgence of emo and pop-punk. They mention industry veterans like Travis Barker and John Feldman, who have collaborated with and produced music for a new wave of artists. The speaker critiques the overproduction and generic nature of some of the music, suggesting that it lacks the rawness and authenticity that originally attracted fans to the genre.

20:06

🌟 The Future of Alternative Music

The speaker reflects on the future of alternative music, acknowledging the constant change and evolution of genres. They express excitement for the unique and innovative sub-genres emerging from the scene, while also recognizing the challenges faced by artists in creating original and authentic music. The speaker concludes by advocating for an open-minded approach to new music, emphasizing the importance of creativity and innovation over strict adherence to traditional genre boundaries.

25:07

🎵 A Personal Connection to Emo Music

The speaker shares a personal song that reflects their feelings of frustration and a desire for escape, embodying the essence of emo music. The lyrics convey a sense of alienation, dissatisfaction with their hometown, and a yearning for understanding and freedom. The song serves as a poignant expression of the emo genre's emotional depth and the speaker's own experiences.

Mindmap

Keywords

💡Emo Resurgence

The term 'Emo Resurgence' refers to the recent revival of interest in emo music, a genre characterized by its emotional and often melancholic lyrics. In the context of the video, the resurgence is linked to the popularity of certain TikTok artists and the platform's role in bringing this genre back into the mainstream. The video discusses how this revival has been met with mixed reactions, with some viewers appreciating the nostalgia and others criticizing it as a trend or inauthentic.

💡TikTok Artists

TikTok artists are musicians and creators who have gained popularity primarily through the social media platform TikTok. These artists often use the app to share short videos featuring their music, which can quickly go viral and lead to increased streams and recognition. In the video, the role of TikTok artists in the emo resurgence is discussed, with a focus on how they have contributed to making pop-punk and emo music cool again, but also how their association with the platform can lead to criticism about the authenticity and quality of their music.

💡Authenticity

Authenticity in the context of the video refers to the genuineness or sincerity of an artist's work, particularly in relation to the emo genre. The video discusses the perception that some emo music today lacks authenticity because it is seen as a trend or a calculated attempt to capitalize on nostalgia rather than a true expression of emotion or angst. Authenticity is contrasted with the inauthenticity of artists who are perceived as 'industry plants' or those who are using emo as a marketable aesthetic without truly embodying the genre's spirit.

💡Pop Punk

Pop punk is a subgenre of alternative rock that combines catchy pop melodies with the energy and instrumentation of punk rock. It often features upbeat, guitar-driven music with lyrics that deal with themes of youth, relationships, and personal experiences. In the video, pop punk is discussed as a genre that has seen a resurgence in popularity through TikTok, with artists like MGK transitioning from rap to this style and contributing to the trend.

💡Nostalgia

Nostalgia is a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. In the context of the video, nostalgia is explored as a driving force behind the resurgence of emo and pop punk music, with the new wave of artists tapping into the emotional connection that listeners had with these genres in the past. The video suggests that this nostalgia can be both a positive force, evoking fond memories, and a negative one, leading to criticism when new music is seen as derivative or inauthentic.

💡Music Industry

The music industry encompasses the businesses and organizations involved in the creation, production, distribution, and sale of music. In the video, the music industry is portrayed as a significant influence on the direction and promotion of music, particularly in relation to the emo resurgence. It is highlighted that industry practices, such as backing certain artists or leveraging trends for profit, can impact the authenticity and reception of music genres.

💡Gatekeeping

Gatekeeping refers to the act of controlling or limiting access to a certain community or element of a subculture, often by setting specific criteria or standards. In the context of the video, music gatekeeping is discussed as a negative aspect where some fans of a genre police its boundaries and criticize others for not adhering to the 'authentic' form of the music. The video argues against gatekeeping in music genres, promoting a more inclusive approach to musical appreciation.

💡Lyrical Quality

Lyrical quality refers to the standard or excellence of the lyrics in a song. It encompasses aspects such as originality, emotional depth, storytelling, and the ability to resonate with listeners. In the video, the lyrical quality of new emo and pop punk music is called into question, with the argument that some of the lyrics can be perceived as 'cringe' or overly simplistic, reflecting a broader criticism of the genre's evolution.

💡Music Promotion

Music promotion refers to the methods and strategies used to increase the visibility and popularity of an artist's music. This can include marketing campaigns, social media promotion, and collaborations with other artists. In the video, the impact of music promotion on the perception of emo and pop punk music is discussed, particularly in the context of TikTok and how certain promotional tactics can lead to a 'cringe' factor or over-saturation that may not align with the genre's original ethos.

💡Genre Fusion

Genre fusion is the blending of different musical styles or genres to create a new and unique sound. It involves taking elements from various genres and combining them in innovative ways. In the video, genre fusion is presented as a positive aspect of the current music scene, with many artists experimenting with combining emo, pop punk, and other styles to push the boundaries of what is considered alternative or indie music.

Highlights

The resurgence of emo music in recent years, with some attributing the start to MGK's transition from rap to pop-punk in 2020.

The criticism of TikTok's impact on music, particularly the lyrics of new age emo and pop-punk songs.

The comparison of modern emo lyrics to those from the past, highlighting that both can be considered 'cringe' but are part of the genre's appeal.

The influence of TikTok on the promotion and perception of music, especially how it has affected the alternative and emo genres.

The argument that TikTok has democratized music promotion, allowing a wider audience to discover new artists.

The critique of industry-connected TikTok stars entering the punk music scene, questioning their authenticity.

The discussion on the evolution of music genres and the industry's role in promoting and commodifying popular sounds.

The impact of social media on the discovery and promotion of new music, challenging traditional industry methods.

The argument that modern emo and punk music may feel overproduced and generic compared to the rawness of earlier iterations.

The role of famous industry figures like Travis Barker and John Feldmann in the current wave of emo and pop-punk music.

The observation that the emo genre is not immune to the cyclical nature of music trends and the industry's tendency to capitalize on them.

The defense of the new wave of emo music, stating that it's not all bad and that there are artists pushing creative boundaries.

The call for acceptance of changing music trends and the encouragement for artists to innovate within their genres.

The critique of the 'industry plant' argument, suggesting that the music industry has always been driven by trends and marketing.

The importance of authenticity in music and the challenge of maintaining it in the age of social media and industry influence.

The discussion on the balance between paying homage to a genre's roots and innovating to keep the music fresh and exciting.

The personal connection to emo music and the nostalgia it evokes, highlighting the subjective nature of music appreciation.

The conclusion that music will always change and that the industry will always follow or create trends, urging for an open-minded approach to new music.

Transcripts

00:00

why is nobody talking about the

00:01

Resurgence of emo lately if you're

00:03

seeing this I'm going to talk about it I

00:05

know I don't look like it but I love pop

00:07

punk and alternative music I spent the

00:10

greater part of my high school years

00:11

obsessing over Mar hoopus I posted awful

00:14

photos like this the iPhone cameras were

00:17

really something in 2013 and I posted

00:19

[ __ ] like this I went to one of the last

00:22

warped tours I've met weer and my first

00:25

crowd surf at Bowling For Soup I had

00:27

this Simple Plan CD on repeat I can tell

00:30

you every lyric of every song A LaVine

00:32

was my first concert when I was 8 years

00:34

old along with the Jonas Brothers

00:36

opening for her of course and don't get

00:38

me wrong I'm not here to gatekeep when I

00:40

wasn't listening to all these bands I

00:42

was blasting Taylor Swift Justin Bieber

00:44

Lady Gaga mea remains one of my favorite

00:47

artists of all time and he could be

00:49

considered the antithesis of

00:52

emo unfortunately I felt the need to

00:55

explain all that before I get weird

00:57

comments about my credibility as a fan

00:59

of emo music people can listen to and

01:01

make more than one genre of music and

01:04

not be considered a poser oh yeah I

01:06

never finished the Tik Tok I was

01:07

watching Le if you're seeing this this

01:09

is your sign to finally wear all black

01:12

paint your nails black dress the way you

01:14

wish you did in 2007 you just need a new

01:16

anthem for that and we

01:22

got I didn't have all the components of

01:25

the outfit here but I did my best so

01:27

there's been a Resurgence of emo in the

01:29

past few years some say it started with

01:31

MGK making his move from rap into pop

01:34

punk in 2020 and that really got people

01:36

upset long story short there's been a

01:37

movement of Tik Tok artists notoriously

01:40

and stereotypically cringe making pop

01:42

punk and Emo music cool again I'll

01:45

expand on the timeline of exactly how

01:46

this happened in a second but first I

01:48

want to touch upon a main point a big

01:50

criticism of new age Tik Tok is how bad

01:53

the lyrics are of this one has been

01:54

going viral lately you're a you're a

01:57

beat do on a for

02:04

control don't get me wrong this is

02:07

cringe as hell this is a certified

02:09

cringe classic how many times can you

02:11

say leashed dog in one chorus that's

02:14

kind of yelling at me it's joining this

02:16

one for sure did I just write the next

02:17

emo Anthem we are the prin and

02:20

princesses of the Glory Days we were

02:25

raed on a train The Glory Days and then

02:28

there's this one

02:33

[Music]

02:38

kids I don't know if bragging about a

02:40

100,000 kids loving you is the flex you

02:43

think it is but honestly I respect how

02:47

how hard this opening line

02:49

[Music]

02:51

is do you think ninja would brag about

02:53

an entire fan base of flossing children

02:56

I'm not seeing enough movement actually

02:58

yes he would there's here's this other

03:00

one there's no such thing as hell but if

03:04

there was you'd be the first

03:08

to or how about I was with your you were

03:14

with when we met okay I get it we can't

03:17

deny that some of these lines are goofy

03:20

as hell but if you'll just allow me to

03:21

defend this for like one second I also

03:23

want to remind you that the pop punk we

03:25

listened to like 10 20 years ago are

03:28

equally if not more cringe

03:39

it always bothered me how they used the

03:40

wrong could they couldn't care less not

03:43

could care less if they could care less

03:46

it wouldn't make any

03:47

[Music]

03:52

sense this one actively made me laugh

03:54

out loud because I forgot about this

03:56

banger but come on that is hilarious or

03:59

how about this

04:02

[Music]

04:06

I mean Panic at the Disco alone had some

04:08

of the corniest lines in their

04:09

discography oh

04:17

well I will

04:21

you sorry honey but I pass it up now

04:24

look this

04:27

way my

04:30

[Music]

04:36

is it

04:48

time the point is I think a lot of

04:50

today's emo lyrics are no more or less

04:53

cringe than the ones we listened to back

04:55

then and I think part of it has to do

04:57

with well I related to the music because

05:00

I was an angsty teenager back then it

05:02

doesn't hit the same when I'm 26

05:04

listening to Lil huie sing about teenage

05:07

heartbreak and that's fine it's not for

05:10

me but there's way more than that the

05:12

bigger picture of why people think emo

05:14

is bad now well I think it's because of

05:16

a little something

05:18

[Music]

05:20

called listen you little punks you

05:22

little rap scallions you you you

05:25

Hellraisers I absolutely love the pp

05:27

Punk Community but they can simultane

05:29

ously be the most annoying music

05:31

listeners that love arguing about the

05:33

semantics of what's actually Emo or uh

05:36

that's pop punk uh that's pop rock and

05:39

this is punk not pop there's also that's

05:41

pop punk uh that's Punk that's po

05:45

Punk but then there's also punk rock

05:47

that's different fromal roal Punk metal

05:50

I know they're all marginally different

05:52

and they all influenced each other okay

05:54

you want to know why I think this whole

05:56

thing is ridiculous because Nickelback

05:58

is supposed to be post Rune hard rock

06:01

pop rock alternative rock alternative

06:04

metal and new metal dude they're just

06:06

Canadian for the sake of this video

06:08

Let's just call it Punk or Emo or

06:10

alternative and I'll be using those

06:12

terms Loosely Tik Tok 30 seconds

06:15

highlights attention grabbing moments

06:17

and

06:19

hooks over thee toop music promotion

06:22

because everyone wants a slice of the

06:23

pie because the saturation of music

06:25

artists is at an all-time high long gone

06:27

are the days of a handful of bands

06:29

getting pushed by big labels now

06:31

everyone can make music and get heard I

06:33

delve more into how Tik Tok affected

06:35

music in general in my other video

06:37

called the tiktock ification of music

06:40

but I want to focus more on alternative

06:42

emo pop punk music today because Tik Tok

06:44

entirely changed how we listen to music

06:46

and this permeates through all genres

06:49

and alternative music in particular has

06:51

been resurfacing into the Limelight

06:53

especially on Tik

06:57

Tok just because an artist comes from

06:59

Tik Tok does not mean they make bad

07:01

music I think that's a false equivalence

07:03

that a lot of people fall for that

07:05

ultimately has nothing to do with the

07:07

talent of the Creator Tik Tok just

07:09

offers a wider potential audience for

07:11

music than almost any other platform out

07:13

there but we should talk about the

07:15

effects that Tik Tok has had on the sub

07:17

genres of alternative music in the past

07:19

few years because I want to I found that

07:21

a lot of the Emo music on Tik talk is

07:24

not bad in a vacuum by itself if you

07:27

don't know anything about the art artist

07:29

but the way they promote their music on

07:32

Tik Tok the promotion surrounding the

07:35

music is what turns the cringe dial all

07:38

the way to 100 uh who would blast this

07:41

or what about saying I'm a no [ __ ] that

07:45

are you ready for me to change rock and

07:47

metal music forever cuz I've seen all of

07:49

your comments I've seen your videos but

07:51

like ah yes the most metal thing you can

07:54

do censor the word [ __ ] in a Tik Tok oh

07:58

[ __ ] that we're posting stuff with

07:59

captions like hardest rock song ever

08:02

made hardest rock song ever made hardest

08:05

rock song ever made hardest rock song

08:06

ever made hardest rock emo song ever

08:08

made hardest rock emo song ever made

08:10

hardest rock song ever made most emo

08:12

song ever made most emo song ever made

08:14

most rock song ever made [ __ ] I [ __ ]

08:16

it up hardest rock song ever made

08:18

hardest rock song ever made hardest rock

08:20

song ever made so hardest rock song ever

08:22

made 2024 most punk rock song of 2024

08:26

hardest rock song ever hardest rock song

08:27

you ever heard hardest rock ever made

08:30

song ever made song ever made craziest

08:32

emo verse ever hardest LGBT metal song

08:35

ever emo

08:37

Eminem that one's good I like that one

08:40

craziest emo song ever

08:42

made and responding to many many hate

08:46

comments in this way someone had to set

08:48

it would you blast this and mixing that

08:52

with you're not going to want to hear

08:53

this but there's no this is just the

08:56

same energy as so I had this idea for a

08:59

song from from the perspective of

09:00

anxiety check this out did I just write

09:02

the next or this silly skit is my

09:05

personal favorite hi do you have time to

09:07

talk about our Lord and Savior Jesus

09:09

Christ goth dmy mommy goth dmy mommy [ __ ]

09:12

sorry maybe if

09:15

I you again I told

09:18

you okay it's not going to drop here

09:20

though

09:22

[Music]

09:24

right and don't you act like My Chemical

09:27

Romance wouldn't have been singing

09:29

heaven was full I'm going straight to

09:31

hell that sounds like something they

09:32

would write but cringe music promotion

09:34

just doesn't belong with pop punk it

09:37

doesn't belong anywhere but it just

09:38

doesn't fit very well the whole premise

09:41

of emo culture is not caring what people

09:43

think not trying too hard to be yourself

09:46

and having fun write about some silly

09:48

[ __ ] or some serious topic write about

09:50

hating your dad or how much you hate

09:52

this town over and over again I hate

09:55

this town leave this to let's leave this

09:59

to

09:59

how was your chance to get out of this

10:03

town no we're not going to waste another

10:06

moment in this town this town don't look

10:09

so bad no way out there's not much just

10:13

to do

10:19

anyway or about how being a teenager

10:21

sucks when you're in your mid 20s I'm

10:24

just a kid and life is a nightmare I'm

10:28

just a teen

10:30

AG still young wasting my youth I'll

10:34

grow up next summer and I think seeing

10:36

these Tik toks and recoiling a little is

10:39

part of why people aren't really

10:41

connecting with new emo as much hey I'm

10:43

editing here and uh the guy that we're

10:45

talking about actually did just post a

10:47

response video to the the cringe

10:50

allegations do you want to know why I am

10:52

so cringe or why people call me cringe

10:55

it's because I had to be and here's what

10:56

I mean none of you would have listened

10:58

or cared about another emo rock artist

11:00

unless they were cringe you see none of

11:02

my family was in the music industry so I

11:03

didn't have my easy in and I came from a

11:05

small town with no industry connections

11:07

so the only way I could ever join the

11:08

music industry blowing up organically

11:10

through this app which means I had to

11:11

kill my ego and stop trying to be cool

11:13

and make videos that I knew would piss

11:15

off all the goth Gatekeepers and make

11:17

videos go viral there's no question that

11:18

he knows what he's doing and you know I

11:20

get it I do think he makes some valid

11:22

points here I'm not really a big fan of

11:24

gatekeeping so whether I like his music

11:26

or not I'm not going to be so angry at

11:29

him doing this but this is a good place

11:31

to transition to what I do want to talk

11:33

about and that's the people who do have

11:35

the industry connections like he

11:37

[Music]

11:39

mentioned you have Tik Tok stars with a

11:42

lot of Fame and money starting up a

11:44

career in punk music that was always a

11:46

thing that outcasts and the weird kids

11:48

were at the Forefront of the movement it

11:50

just doesn't feel authentic when the

11:52

music doesn't match the lifestyle tell

11:54

me how many times we've seen this on Tik

11:56

Tok a new artist pops up with a song

11:58

that goes VI Al resulting in millions of

12:00

streams then people find out they're

12:02

actually not just a teenager making

12:04

angsty music in their bedroom but a

12:06

plant with tons of Industry connections

12:08

money and backing from a big label

12:10

everything the punk scene is opposite of

12:13

it feels more like they're just cost

12:15

playing the look but the thing is Tik

12:17

Tok is still a Grassroots way of

12:19

reaching people but it doesn't feel the

12:20

same because the direct intention of

12:22

posting on Tik Tok is to get views likes

12:25

shares and attention which almost goes

12:28

against Punk MO like performing in a

12:30

basement for 30 people because it's fun

12:32

but how else are you supposed to get

12:33

your music out there these days and

12:35

that's the whole thing because people

12:36

forget that emo punk grunge the alt

12:39

scene has always been industry backed I

12:42

hate to say it but fueled By Ramen

12:44

responsible for blowing up acts like

12:46

Panic at the Disco Fallout Boy 21 Pilots

12:49

Paramore Jimmy eator is owned by Warner

12:52

Music Group the founder John Janik said

12:54

in a huff post interview we operate like

12:56

an indie label that's very small and

12:58

Nimble and can do their own thing but we

13:00

have the resources of a major company

13:02

dgc records responsible for blowing up

13:05

acts like Nirvana and Weezer into the

13:07

mainstream operated under Interscope

13:09

Records smaller labels though still

13:11

labels helped launch the careers of most

13:14

emo bands that you love it was just a

13:16

time where you had to be signed by a

13:18

label in order to get seen not to

13:20

mention people get found on social media

13:22

these days and then become industry

13:25

plants instead of being discovered at a

13:27

dingy bar in New York in 2006 they were

13:29

probably already on social media as an

13:31

indie artist before blowing up that's

13:33

just how it works now and it doesn't

13:35

make it any less annoying when an artist

13:37

is marketed as independent or solo only

13:39

to find out they're not they were just

13:41

better at marketing the garage band type

13:43

look back then especially when the

13:45

internet was sparse they were always

13:47

industry plants that's what labels do

13:50

and labels always go to where the people

13:52

are back then it was the radio then it

13:54

was YouTube and now it's Tik Tok

13:56

authenticity should be their number one

13:58

priority and clearly they've been

14:00

missing the mark completely

14:01

unfortunately a lot of these Tik Tok

14:03

industry plants happened to be Emo

14:06

artists like [ __ ] stamps scale games we

14:09

play people who already had industry

14:11

connections some of which even had solo

14:13

careers of their own already making

14:15

decent pop music but clearly don't know

14:17

anything about Emo music through their

14:19

lyrics and inability to name any Mega

14:22

popular emo song from the last 20

14:25

[Music]

14:28

years wake me

14:31

up like why did they choose the not to

14:34

mention how embarrassing it is that the

14:36

lead singer is just putting on a pop

14:39

punk voice like

14:45

do that's not how she actually sings and

14:48

you can hear it in her other solo music

14:50

look the girl thinking they're cool the

14:54

people they're choosing to represent emo

14:56

at this time feel like a caricature of

14:58

early emo and hungry to jump on this

15:01

trend instead of making a genre of music

15:03

because they like it but first let's

15:05

talk about a trend you should jump on

15:06

and that's rocket money the sponsor of

15:08

today's video when they approached me to

15:10

sponsor a video I was pretty excited to

15:11

try it for myself because I was a bit

15:13

skeptical at first at other YouTuber ads

15:16

saying they had a bunch of subscriptions

15:17

that they didn't know about it's like

15:19

come on I am canceling that subscription

15:21

the hour before my trial is up okay but

15:23

I have forgotten about the sneaky

15:25

subscription here and there and paid for

15:26

an extra month but upon trying it out

15:28

for myself it's a great tool I've been

15:29

using it for a few months and out of all

15:32

of the personal finance apps I've tried

15:34

rocket money has seriously been the best

15:36

one by far the interface is extremely

15:39

intuitive and easy to use and it's good

15:41

at showing you the stuff you actually

15:43

want to know and good at categorizing

15:45

transactions another feature I found

15:47

really cool was that they cancel

15:49

unwanted subscriptions for you so you

15:51

can avoid hard to cancel services that

15:53

require you to call someone like gym

15:55

memberships so not only do they show you

15:57

recurring subscription bills credit card

16:00

payments everything but they make it

16:01

easy for you to see your spending habits

16:04

how you spend over time it's quick and

16:05

easy to get started just head to Rocket

16:07

money.com Gabby Bell or click the link