Dodge | The Next-Gen Charger

Dodge
5 Mar 202410:20

Summary

TLDRIn this script, Tim Kuniskis delivers a powerful message, taking the Dodge Brothers on a journey through time to witness the future of the iconic Dodge brand. He unveils the all-new Charger Daytona, an electrifying muscle car that defies convention and challenges the norms of the industry. With its stunning design, game-changing performance, and unwavering commitment to the Dodge spirit, the Charger Daytona symbolizes the brand's bold legacy and its refusal to back down in the face of adversity. Kuniskis' words ignite a sense of rebellion and determination, reminding us that Dodge will continue to push boundaries and deliver the unexpected, all while staying true to its roots.

Takeaways

  • 👌 The Dodge brand is deeply rooted in its heritage, carrying over 100 years of know-how and swagger into the future.
  • ⚡ Dodge is introducing an all-new, all-electric Charger Daytona that will redefine performance for electric muscle cars.
  • 🔋 The Charger Daytona will be powered by lithium batteries and deliver instant torque to all four wheels, outperforming current supercharged V8 models.
  • 😎 The Charger Daytona is not meant to be a typical eco-friendly electric car; it's designed to push performance boundaries and challenge regulators.
  • 🔥 The Charger Daytona will be available in various trims, including a 550kW SRT Banshee version with over 800 horsepower and 600 lb-ft of torque.
  • 💨 Dodge's Fratzonic Chambered Exhaust System will ensure the Charger Daytona still delivers the iconic muscle car sound experience.
  • 🚗 In addition to the electric models, Dodge will also offer a twin-turbo Hurricane internal combustion engine option with up to 550 horsepower.
  • 🔄 The Hurricane engines will feature advanced technologies like twin turbos and an eight-speed transmission with an optional All-Wheel-Drive system.
  • 🏁 The new Charger Daytona represents Dodge's commitment to delivering "never before" performance while staying true to its muscle car roots.
  • 💪 The Dodge Brothers' legacy lives on, providing the foundation and bridge to the future of Dodge muscle cars.

Q & A

  • What is the key message conveyed in the script?

    -The script introduces the new electric Dodge Charger Daytona and highlights how it stays true to the Dodge brand's legacy of performance and pushing boundaries, while embracing electrification.

  • How does the new Charger Daytona differ from typical electric cars?

    -The Charger Daytona is designed with a focus on performance and muscle car styling, rather than efficiency or being environmentally friendly. It features a powerful 550kW discharge rate, 400V and 800V systems, and acceleration that outperforms current supercharged V8 models.

  • What are some of the key features of the Charger Daytona?

    -Key features include the R-wing design, 325 rear tires, eRupt transmission, selectable All-Wheel-Drive System, best-in-class rear cargo space with a rear hatch and fold flat seats, and the Fratzonic Chambered Exhaust System that emits a loud, V8-like sound.

  • Will the Charger Daytona be available in different body styles?

    -Yes, the Charger Daytona will be available as a two-door coupe and a four-door sedan hatch, both with the same wide body stance.

  • What other powertrain options will be available for the new Charger?

    -In 2025, the Charger will also be available with the twin-turbo Hurricane internal combustion engine, offering standard output of 420 horsepower and a high-output version with 550 horsepower.

  • How does the script connect the new Charger Daytona to Dodge's history?

    -The script emphasizes that the Charger Daytona is a direct connection to the spirit of the past and the legacy of the Dodge Brothers, while powering the brand into the future. It positions the electric Charger as a time machine, taking the brand back to its roots while launching it forward.

  • What is the significance of the Dodge Brothers in the script?

    -The script acknowledges the Dodge Brothers as the founders of the brand and the source of the ingenuity, spirit, and attitude that the brand continues to embody. Their legacy is portrayed as the foundation for the new generation of Dodge muscle cars.

  • How does the script position Dodge's approach to electrification?

    -The script presents Dodge's approach to electrification as a continuation of the brand's ethos of pushing boundaries and finding loopholes to deliver performance and excitement, rather than conforming to expectations of efficiency and environmental friendliness.

  • What is the purpose of Tim Kuniskis' character in the script?

    -Tim Kuniskis, the real-life CEO of the Dodge brand, acts as a messenger from the future, explaining the significance of the Dodge Brothers' decisions and legacy, and outlining the path forward for the brand with the new electric Charger Daytona.

  • What is the overall tone and messaging of the script?

    -The script adopts a bold, confident, and unapologetic tone, celebrating Dodge's rebellious spirit and commitment to performance, while embracing electrification on their own terms. The messaging reinforces the brand's identity and legacy as a disruptor and innovator.

Outlines

00:00

⚡️ Dodge's Heritage and the Brotherhood's Legacy

Tim Kuniskis emphasizes Dodge's 100+ years of know-how and swagger, fueling the brand with energy and attitude. He time-travels to meet the Dodge Brothers, revealing their pivotal role in shaping Dodge's legacy. He urges them to take a bold move to ensure their lasting impact and make history, promising an exciting future that will keep their spirit alive.

05:01

🔥 The New Charger Daytona: An Electric Muscle Car Redefining Performance

Tim Kuniskis introduces the all-new Charger Daytona, an electric muscle car that defies conventions. With its 670 horsepower, instant torque, and selectable All-Wheel-Drive System, it outperforms current supercharged V8 models. The Fratzonic Chambered Exhaust System ensures a powerful sound experience. Available as a two-door coupe and four-door sedan hatch, the Charger Daytona boasts best-in-class cargo space and functionality. The high-performance SRT Banshee variant promises even more power. Additionally, the Charger will offer a twin-turbo Hurricane internal combustion engine option with up to 550 horsepower, embodying Dodge's commitment to pushing boundaries and delivering 'never before' experiences.

Mindmap

Keywords

💡Legacy

The term 'legacy' refers to the lasting impact, reputation, or heritage that the Dodge Brothers and their company have left behind. It highlights the importance of preserving and building upon the brand's storied history, which spans over 100 years. The script emphasizes the need to honor this legacy while taking bold steps towards the future, as seen in lines like 'You're just a couple of incredibly ballsy moves away from ensuring your legacy and making history.'

💡Brotherhood

The 'Brotherhood' is a recurring concept that symbolizes the shared values, spirit, and camaraderie that the Dodge brand embodies. It represents a sense of unity and kinship among those who appreciate and embrace the brand's bold, unapologetic attitude. The script personifies the Brotherhood as a driving force behind the new Charger Daytona, stating 'It's fueled by the Brotherhood, but powered by lithium.'

💡Muscle Car

A 'muscle car' is a high-performance automobile designed for speed and power, often with a large engine and aggressive styling. The script emphasizes that the new Charger Daytona, despite being electric, is still a true muscle car, delivering exceptional acceleration and performance that defies conventional expectations of electric vehicles. This is evident in lines like 'This is a Dodge. This is an electric muscle car that will make the rule makers wish they hadn't had a kale smoothie for lunch.'

💡Performance

Throughout the script, 'performance' is highlighted as a core value and priority for the Dodge brand. It refers to the vehicle's capabilities in terms of acceleration, speed, and overall driving dynamics. The script boasts about the Charger Daytona's segment-redefining performance, with details like '670 horsepower,' 'over 600-pound feet of instant torque,' and 'out accelerate today's Redeye supercharged V8.' Performance is portrayed as a key differentiator for the Dodge brand.

💡Innovation

The concept of 'innovation' is woven throughout the script, reflecting the Dodge brand's commitment to pushing boundaries and introducing groundbreaking technologies. The Charger Daytona is presented as an innovative electric muscle car that challenges conventional norms, with features like the 'eRupt transmission,' 'R-wing design,' and 'Fratzonic Chambered Exhaust System.' The script also highlights the brand's history of innovation, stating 'you dedicated your lives to coming up with something better than battery electric vehicles over 100 years ago.'

💡Attitude

The term 'attitude' encapsulates the bold, unapologetic, and defiant spirit that the Dodge brand embodies. The script emphasizes that the Charger Daytona carries this attitude, 'putting the passive world on notice' and challenging the status quo. This attitude is reinforced by phrases like 'we always get to where we're going without ever forgetting where we've been,' and 'fuels us with the highest octane, gives us the greatest charge.'

💡Ingenuity

The concept of 'ingenuity' refers to the Dodge brand's ability to find innovative solutions and push the boundaries of what is possible. The script highlights this ingenuity in the development of the Charger Daytona, stating 'This is what a Brand can build when you're always building on a promise to never lift. This is what happens when you work to deliver 'never before,' again and again.' The brand's ingenuity is portrayed as a direct continuation of the Dodge Brothers' pioneering spirit.

💡Heritage

The term 'heritage' refers to the rich history, traditions, and values that have been passed down through generations at Dodge. The script emphasizes the importance of preserving this heritage while embracing the future, as seen in lines like 'This is more than a direct descendant of your origin story. It's a direct connection to the spirit of the past while powering this brand into tomorrow.' The Charger Daytona is presented as a bridge that honors the brand's heritage while propelling it forward.

💡Defiance

The concept of 'defiance' is woven throughout the script, portraying the Dodge brand as one that challenges conventions and pushes against the norms set by others. This defiant attitude is evident in lines like 'We need your help spiritually, of course, to fight the system, not to comply, but to compete,' and 'This is not the electric car that they want the Brotherhood to have.' The Charger Daytona is presented as a defiant response to those who would limit the brand's potential.

💡Passion

The term 'passion' encapsulates the intense enthusiasm, dedication, and love for the Dodge brand and its products. The script conveys a sense of passion through the emotional storytelling and the emphasis on the brand's unwavering commitment to delivering exceptional vehicles. This passion is exemplified in lines like 'The miles under our belts, the 100 plus years of know-how and swagger, fuels us with the highest octane, gives us the greatest charge and always will.'

Highlights

The Dodge Brand gets to where it's going without ever forgetting where it's been, fueled by the highest octane and 100 plus years of know-how and swagger.

Tim Kuniskis is talking to the Dodge Brothers, trying to convince them to take on the system and ensure their legacy.

The Dodge Brothers created a Brotherhood and made their name on city streets, back roads with moonshiners, and on racetracks across America.

The Dodge name became known for standout design and performance, and became synonymous with baddest, quickest, fastest.

The next-generation Charger is fueled by the Brotherhood, but powered by lithium (batteries).

The electric Charger aims to redefine performance and push the boundaries of conventional muscle cars.

The electric Charger is not designed to be environmentally friendly, but rather to be a high-performance muscle car, defying expectations.

The electric Charger will outperform current supercharged V8 models in acceleration and deliver instant torque through an All-Wheel-Drive System.

The electric Charger is not the electric car that regulators want the Brotherhood to have; it's a muscle car that will make rule makers wish they hadn't had a kale smoothie for lunch.

The electric Charger will have a game-changing interior with best-in-class rear cargo space, combining muscle car design with UV-like cargo capacity.

The electric Charger will be available as a two-door coupe and a four-door sedan hatch, both with a wide body stance.

The electric Charger will have a Fratzonic Chambered Exhaust System that screams as loud as today's supercharged V8s.

The electric Charger is a time machine, connecting the spirit of the past while powering the brand into tomorrow.

In 2025, the Charger will also be available with a twin-turbo Hurricane internal combustion engine, delivering up to 550 horsepower.

The Charger lineup represents American ingenuity, building on the promise to never lift and delivering "never before" again and again, cementing the Dodge Brothers' legacy.

Transcripts

00:00

Tim Kuniskis: The thing you need to know about the Dodge Brand

00:02

is that we always get to where we're going without ever forgetting where

00:06

we've been.

00:06

The miles under our belts, the 100 plus years of know-how and swagger

00:11

fuels us with the highest octane, gives us the greatest charge and always will.

00:16

Newspaper

00:19

Boy: Newspapers,

00:23

get your newspapers.

00:44

Dodge

01:24

Brothers:

01:50

Holy Hamtramck.

02:04

What is that?

02:05

And who the hell are you? Tim Kuniskis: Whoa, whoa.

02:08

Calm down, guys.

02:09

I'm on your side.

02:11

You can put down those wrenches.

02:12

I'm on your team. It's okay.

02:15

It wasn't easy getting here, and I don't have a lot of time.

02:18

So, here's the deal.

02:19

You don't realize it yet,

02:21

but you're at an extremely important decision point in your lives.

02:24

You want to keep working for the system, or do you want to take on the system?

02:28

Well, I know what we need you to do, and I'm here to make sure you see why.

02:34

Because we can't afford for you to back down.

02:36

You're just a couple of incredibly ballsy moves away

02:39

from ensuring your legacy and making history.

02:42

And this is your future.

02:45

I know it sounds crazy, and I swear to you, I haven't been drinking.

02:49

You're going to want to get in.

02:52

Let's just say that you brothers created a Brotherhood.

02:56

You built something more than a car that made the guys across town mad.

03:00

You guys made your name on big city streets...

03:02

back roads with moonshiners...

03:04

and on the high banks of racetracks across America.

03:08

Look, the Dodge name

03:14

became known for standout design and performance.

03:18

The name Dodge, your name 100 years from now,

03:20

has become synonymous with baddest, quickest, fastest.

03:24

Dodge Brothers: Dodgie-est.

03:26

Tim Kuniskis: But right now, we're under attack.

03:29

Your legacy is under attack.

03:32

We need your help spiritually, of course, to fight the system, not to comply,

03:36

but to compete.

03:37

Because regardless of what kind of power that propels us, this Brand must always be

03:41

pushed forward by the energy and attitude you guys instilled in us.

03:46

This next-generation Charger is proof of that.

03:48

It's fueled by the Brotherhood, but powered by lithium.

03:51

Dodge Brothers: The elixir? Tim Kuniskis: No, no, no, no.

03:54

We did the car that runs on alcohol last year.

03:56

I'm talking about batteries driving electric drive motors

03:59

to deliver instant torque to all four wheels.

04:03

The combination is going to redefine what it means to never lift

04:07

and push the performance of this new Dodge muscle car

04:09

beyond any conventional “no-prep” muscle car.

04:13

But most people think electric cars are supposed to save the planet.

04:16

Electric cars are supposed to be green and politically correct.

04:20

So, this thing must be super-efficient and environmentally friendly, right?

04:24

I don't know.

04:25

Maybe, but that was never the point.

04:27

The point was that they told us we couldn't sell HEMIs,

04:30

but they never told us that we had to be boring and slow.

04:34

So, we took the rules, found the gray areas and used them,

04:37

use them against them to build a muscle car.

04:40

To build a Dodge muscle car, and slide it under the wire that the regulators

04:44

threw down in front of us like spike strips on the highway.

04:48

Look.

04:49

Everything that is cool about this car from the R-wing design,

04:53

that doesn't look like a typical battery electric melted jelly bean, to the 325

04:57

rear tires, to the eRupt transmission, and most importantly,

05:01

the ultra-high performance, 550 kilowatt discharge rate all work together

05:05

to ensure maximum acceleration but hurt efficiency.

05:09

And normally you would never do things like that.

05:12

But when was the last time

05:13

anyone calculated the fuel economy of their muscle car?

05:16

Yeah, they never did.

05:17

That's not why they bought it.

05:19

And that's not why anyone will buy the new Charger Daytona.

05:22

They're going to buy it because of the stunning

05:24

stop-you-in-your-tracks styling and the segment redefining performance.

05:28

The 400 Volt Scat Pack Charger Daytona will put out over 670 horsepower

05:33

and over 600-pound feet of instant torque

05:36

transferred through a selectable All-Wheel-Drive System.

05:39

It's going to out accelerate today's Redeye supercharged V8.

05:44

And I'm not even talking about the 800-volt SRT Banshee system yet.

05:50

Look, the bottom line is

05:52

this is not the electric car that they want the Brotherhood to have.

05:56

This is a Dodge.

05:57

This is an electric muscle car that will make the rule makers, the suits

06:01

and the lawyers wish they hadn’t had a kale smoothie for lunch

06:04

when they launched this thing.

06:05

Dodge Brother: What's a kale smoothie?

06:08

Tim Kuniskis: I don't really know.

06:11

But you don't want one.

06:12

What you will want is the Charger Daytona’s game changing interior

06:16

with more trick tech.

06:17

It delivers best-in-class rear cargo space with a rear hatch and fold flat seats.

06:22

You're going to get muscle car design and UV-like cargo carrying capacity.

06:26

The thing is amazing, but what could be even better

06:29

than a muscle coupe with UV capability and the functionality of a hatch?

06:33

Well, easy.

06:35

A four door with all that as well.

06:37

Yes, the Charger Daytona will be available as a two-door coupe

06:40

and the four door sedan hatch,

06:43

both with the same wide body stance that will put the passive world on notice.

06:48

And what else puts

06:48

the passive world on notice is our Fratzonic Chambered Exhaust System.

06:52

It screams as loud as today's supercharged V8s.

06:56

Whether you opt for the 496 horse R/T or the 670

07:01

horsepower Scat Pack or later the SRT Banshee,

07:04

every Charger carries the Dodge torch when it comes to touching all the senses.

07:14

Look, I know most people don't know the history.

07:17

They don't know that there actually were electric cars

07:20

before gas cars and don't know that you guys dedicated your lives to coming up

07:25

with something better than battery electric vehicles over 100 years ago.

07:29

So, you've got to be wondering why we've come full circle.

07:33

Well, these electric Dodges are like time machines. They can take you back

07:38

while launching you forward at the same time.

07:40

This is more than a direct descendant of your origin story.

07:44

It's a direct connection

07:45

to the spirit of the past while powering this brand

07:48

into tomorrow.

07:51

yeah.

07:51

That wasn't the sound of the Fratzonic Chamber in the Banshee.

07:54

That was the scream of the most power dense internal combustion

07:58

engine Dodge has ever installed in a muscle car.

08:00

In 2025, the all-new Charger will also be available

08:04

as a Six Pack with the twin turbo Hurricane.

08:07

Standard output hits the streets with 420 horsepower

08:11

and the HO spins the dyno up to 550 horsepower.

08:15

But these aren't old school engines.

08:16

No, these Hurricanes embody everything that we've learned about

08:19

piston power since the doors of the Dodge Brothers shop first swung open.

08:24

Twin turbos that perform like they're constantly spooled.

08:28

And a driveline that houses

08:29

an eight-speed transmission and an All-Wheel-Drive System standard.

08:33

But it's a Dodge.

08:34

So, we also let you turn it off and tear it up like a traditional rear

08:37

wheel drive muscle car.

08:41

This is what a Brand can build

08:42

when you're always building on a promise to never lift.

08:46

This is what happens when you work to deliver “never before,” again and again.

08:51

This is a story of American ingenuity

08:53

that runs from right now straight back to your shop,

08:57

which is where we need to go because you've got work to do.

09:00

A legacy to cement, to build a foundation and a bridge to the future.

09:20

All right, guys.

09:20

The ride is over, but it's also just getting started.

09:23

So, thank you for this bloodline of ingenuity, for this Brotherhood,

09:28

for writing the source code for these cars.

09:31

Because it's not yet time for your legacy to go.

09:33

It's go time for the next generation of Dodge Muscle.

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Related Tags
Electric CarsMuscle CarsHigh PerformanceFuturistic DesignHeritageBrand LegacyAutomotive InnovationPowerful StorytellingInspirationalDisruptive Mindset