Game Theory: FNAF, Thanks For The Memories

The Game Theorists
2 Mar 202421:44

Summary

TLDRIn this heartfelt video, MatPat bids farewell to his iconic 'Five Nights at Freddy's' series, reflecting on the profound impact of Scott Cawthon's decision to create one final game despite adversity. MatPat traces FNAF's remarkable journey, from its humble beginnings to its multimillion-dollar success, spawning a new generation of game developers, reshaping the horror genre, and influencing industries like publishing, film, and YouTube. As he prepares to pass the torch, MatPat celebrates the series' legacy, highlighting how small decisions can trigger a domino effect of positive change, inspiring others to create and spread kindness.

Takeaways

  • 😀 This is Mat Pat's final FNAF theory video before retiring as the host of Game Theory.
  • 🦋 The decision by Scott Cawthon to create FNAF after initially planning to quit game development was a 'butterfly effect' that had far-reaching impacts across various industries.
  • 💰 The FNAF franchise has generated an estimated revenue of $94 million from Steam sales alone, not including other platforms and merchandise.
  • 🎮 FNAF inspired a new generation of game developers, with thousands of fan games being created on platforms like Game Jolt.
  • 🔪 FNAF pioneered the 'mascot horror' genre, influencing numerous other games, books, and movies in this style.
  • 📚 The success of FNAF book adaptations led to the creation of AFK, a dedicated video game book publishing arm at Scholastic.
  • 🎥 The FNAF movie, with a $20 million budget, earned nearly $300 million and impacted the priorities of film studios.
  • 💻 FNAF provided a significant boost to the careers of many YouTubers, including popular Let's Players and theorists.
  • 💸 The success of FNAF theory videos on YouTube generated an estimated $24.57 million in ad revenue.
  • 🌟 Mat Pat acknowledges the positive impact FNAF has had on his own career and platform, allowing him to support other creators and charitable causes.

Q & A

  • What is the significance of this video being Mat Pat's final FNAF theory?

    -This video marks the end of Mat Pat's coverage and legacy with the Five Nights at Freddy's (FNAF) series after years of theorizing and analyzing the games. It represents a farewell to a franchise that had a profound impact on his career and the YouTube community.

  • How did FNAF's success impact the gaming industry?

    -FNAF's success led to the creation of 12 games in the franchise, generating over $94 million in revenue on Steam alone. It also inspired a new generation of game designers who created thousands of FNAF fan games, some of which evolved into their own successful franchises.

  • What impact did FNAF have on other media industries?

    -FNAF's popularity led to the creation of movies, books, and music based on the franchise. It also influenced the publishing industry, with Scholastic launching a video game book department after the success of the FNAF book trilogy. The FNAF movie, produced by Blumhouse, earned nearly $300 million.

  • How did FNAF affect the YouTube community?

    -FNAF gave rise to many popular YouTubers, such as Markiplier and Cory X Kenshin, who saw their careers accelerate alongside the game releases. It also spawned the theorist community, with channels like Game Theory analyzing the lore and hidden details of the games.

  • What is the significance of the butterfly effect in relation to FNAF?

    -Mat Pat uses the concept of the butterfly effect to illustrate how Scott Cawthon's decision to create one final game (FNAF) after facing rejection had a profound and far-reaching impact on various industries, careers, and lives.

  • How did FNAF contribute to charitable causes?

    -The success of FNAF and its impact on the YouTube community enabled creators like Mat Pat and Markiplier to organize and contribute to various charity events, raising millions of dollars for organizations like St. Jude Children's Research Hospital.

  • What is the key message Mat Pat wants to convey in this final FNAF theory?

    -Mat Pat emphasizes that even small decisions can have a massive impact and create positive change in the world. He encourages viewers to recognize the power of kindness and positivity in their daily lives, as these small acts can create a ripple effect of goodness.

  • Why was FNAF's approach to horror gaming unique?

    -Unlike traditional horror games that relied on psychological horror and kept monsters hidden, FNAF put its brightly colored animatronic monsters front and center, making the games more thumbnail-friendly and family-friendly. This gave rise to the mascot horror subgenre.

  • How did FNAF influence the movie industry's priorities?

    -The success of the FNAF movie caught the attention of Hollywood studios, which were struggling to attract audiences. Studios recognized the potential of tapping into FNAF's online community, leading them to consider prioritizing similar projects in the future.

  • What economic impact did the FNAF movie have on New Orleans?

    -By shooting the FNAF movie in New Orleans, a significant portion of the $20 million budget was injected into the local economy, providing jobs and revenue for local businesses, actors, and resources. This helped revive the city's film production industry after tax incentives were previously rolled back.

Outlines

00:00

🎥 The Final FNAF Theory and Retrospective

Mat begins by stating that this will be his final FNAF theory video, after having made over 10 final theories previously. He reminisces about his journey covering Five Nights at Freddy's, including live talkbacks and remixes. Mat announces that he will be retiring as the host of Game Theory, with Tom taking over. He also teases a premiere for his final Game Theory video on March 9th at 2 PM ET, where he will say goodbye after 13 years. Additionally, he reminds viewers that his MatPat figurine and FNAF pins will retire and be gone forever after March 9th.

05:02

🦋 The Butterfly Effect of FNAF

Mat explains the concept of the butterfly effect, where small changes can lead to massive consequences, and how it relates to the origins of FNAF. He discusses how Scott Cawthon's decision to create one final game after facing criticism and rejection for his previous games ended up reshaping the gaming industry, YouTube, and the entire entertainment world. Mat highlights how FNAF's success has led to numerous spin-offs, merchandise, and collaborations with various game studios, generating millions in revenue.

10:02

🎮 FNAF's Impact on Game Development

Mat explores how FNAF has inspired a new generation of game designers, with thousands of fan games being created on platforms like Game Jolt. He discusses how some of these fan game developers have found success and turned their projects into full-fledged franchises. Additionally, Mat mentions how FNAF's success has led to the rise of the 'mascot horror' genre, influencing games like Poppy Playtime, Bendy and the Ink Machine, and Hello Neighbor, as well as spawning book adaptations and movie deals.

15:02

📺 FNAF's Influence on YouTube and Creators

Mat explores how FNAF has had a significant impact on YouTube, giving rise to some of the biggest names on the platform, such as Markiplier and Cory X Kenshin. He discusses how FNAF's hidden details and lore ignited the theorist community, leading to numerous channels creating content around solving the mysteries. Mat also highlights how FNAF's success has allowed creators to pursue bigger projects, run charity events, and even start their own platforms, creating an ecosystem where new IPs can thrive.

20:03

🙏 A Message of Gratitude and Positivity

Mat expresses his gratitude to Scott Cawthon for the impact that FNAF has had, affecting millions of people and billions of dollars across various industries. He reflects on the power of small decisions and the domino effect they can create. Mat encourages viewers to embrace the spirit of positivity and kindness, as even small acts can make a massive difference in someone's life. Finally, he reminds viewers of his upcoming final Game Theory premiere on March 9th, where he will celebrate with the community one last time as a theorist.

Mindmap

Keywords

💡FNAF Theory

FNAF Theory refers to the series of theories surrounding the game 'Five Nights at Freddy's' (FNAF), a popular horror game. In the video, the host discusses their journey in creating multiple theories about this game over the years. The term encapsulates the analytical and speculative content created to unravel the game's complex storyline and hidden lore. These theories have become a significant aspect of the game's culture and have contributed to its enduring popularity.

💡Game Theory

Game Theory, in the context of this video, is the name of the show hosted by the speaker, focusing on creating theories about various video games. The show dissects games to uncover hidden meanings, lore, and implications. The reference to 'Game Theory' in the script signifies the platform on which the host has extensively discussed FNAF theories, contributing significantly to the online discourse about the game.

💡Legacy

Legacy in the video refers to the lasting impact and influence of the FNAF series on gaming, YouTube, and broader media culture. The host reflects on how FNAF's success has led to numerous sequels, inspired a new genre in gaming, influenced other media like books and movies, and shaped the careers of many content creators. This concept underscores the profound and far-reaching effects a single game can have on various aspects of entertainment and culture.

💡Butterfly Effect

The Butterfly Effect is mentioned as a metaphor for how small actions or events can have large, unforeseen consequences. In the video, it's used to illustrate how the creation of FNAF, seemingly a small event in the gaming world, led to significant changes in the gaming industry, online content creation, and even other media. This concept emphasizes the unpredictable and expansive impact of FNAF in the broader context of media and culture.

💡Scott Cawthon

Scott Cawthon is the creator of Five Nights at Freddy's. In the video, his decision to create FNAF, despite previous setbacks in his career, is highlighted as the critical turning point or 'butterfly effect' moment. Cawthon's story is used to illustrate how perseverance and creativity can lead to significant impacts in the gaming industry and beyond, catalyzing a host of subsequent developments in various media.

💡Mascot Horror

Mascot Horror is a sub-genre of horror games inspired by FNAF, characterized by the use of mascots or cartoonish characters in a horror setting. The video discusses how FNAF's unique approach to horror, featuring animatronic mascots, paved the way for similar games. This term represents a significant trend in gaming where nostalgia and horror are combined, creating a new and popular genre.

💡Fan Games

Fan Games refer to unofficial games made by fans, often inspired by popular titles. The video highlights the thousands of fan-made games inspired by FNAF, showcasing the game's immense influence on aspiring game developers. These fan games not only extend the FNAF universe but also serve as a breeding ground for new talent in the gaming industry.

💡YouTube Community

The YouTube Community in the context of this video refers to the network of content creators who have been significantly influenced by FNAF. The video details how FNAF content, including theories, let's plays, and animations, have contributed to the growth and success of many YouTube channels. This term underscores the game's impact on digital content creation and the careers of individual YouTubers.

💡FNAF Movie

The FNAF Movie is mentioned as a major development stemming from the game's success. It represents the crossover of FNAF from a digital game into mainstream cinema, highlighting the game's wide-ranging influence. The video discusses the potential impact of the movie on the film industry and local economies, like New Orleans where it was filmed.

💡Economic Impact

Economic Impact in the video refers to the financial influence FNAF has had on various industries, including gaming, YouTube, literature, and cinema. The script discusses how FNAF's success has translated into significant revenue and job creation, exemplifying the economic power of popular media franchises in the modern digital landscape.

Highlights

Announcement of the final FNAF Theory, marking the end of an era for Game Theory.

Reflection on the legacy of Five Nights at Freddy's and its impact on gaming and YouTube.

The decision to lean into creepy robotic animations led to the creation of FNAF.

FNAF's success inspired a new generation of game developers.

The series has sold 9.9 million copies on Steam alone.

FNAF's influence led to the creation of the mascot horror genre.

The FNAF movie's significant box office success.

FNAF's contribution to changing the landscape of horror games.

The butterfly effect of Scott Cawthon's decision to not give up.

The impact of FNAF on print publishing, leading to new video game book franchises.

FNAF's role in supporting small game studios and independent developers.

The creation of a vibrant fan game community with thousands of FNAF-inspired games.

How FNAF influenced YouTube creators and led to the growth of channels like Game Theory.

The legacy of FNAF in fostering an environment where new intellectual properties can thrive.

MatPat's reflection on the personal and community impact of Game Theory's journey with FNAF.

The announcement of a special premiere for the final Game Theory episode on FNAF.

Transcripts

00:00

well loyal theorists this is it this

00:01

will be my final FNAF Theory and this

00:04

time I mean

00:06

[Music]

00:19

it the end is nearly at hand the pieces

00:22

are in place for you you missed it last

00:24

week look for the green and remember

00:26

everything I taught you remember dates

00:29

are important remember the hurry time is

00:33

running

00:34

[Music]

00:36

out hello Internet welcome to Game

00:40

Theory the show that by my count has had

00:42

no less than 10 final FNAF theories at

00:45

this point it's practically become its

00:46

own meme but this time it's no joke

00:48

after 66 theories three live talkbacks

00:51

and one bang and

00:53

remix exotic make that two bang and

00:58

remixes today I end my coverage of Five

01:02

Nights at Freddy's after this there's

01:03

only one final game theory and then the

01:05

curtain closes on my time as host and

01:07

Tom will have to step into the spotlight

01:09

hope you're ready for the challenge

01:10

there Tom Tom toy Bunny Easter Bunny

01:12

chocolate bunny melted chocolate bunny

01:14

wither bunny black hot bunny Rockstar

01:16

bunny glamrock bunny sunken toy bunny

01:19

Bon bun just BN System error bunny

01:21

nightmare bunny well done but how many

01:23

toes does he have two no three five

01:27

again ah the first step of FNAF theor

01:30

slowly losing your mind think he's going

01:31

to do just fine you know I did consider

01:33

making my final theory about FNAF but

01:35

actually have something really special

01:36

planned for that one so special in fact

01:38

that we're going to be doing a premiere

01:40

for it on this channel next Saturday

01:42

March 9th at 2:00 p.m. Eastern 11:00

01:44

a.m. Pacific we're going to have some

01:45

fun you guys will be able to chat with

01:47

me live as that video releases and who

01:49

knows there might even be some secrets

01:51

to find and most importantly of all I

01:52

get to say my final goodbye and thank

01:54

you to all of you for the last 13 years

01:56

so that's next week March 9th at 2:00

01:58

p.m. Eastern 11:00 a.m. Pacific make

02:00

sure you're subscribed so you're

02:01

notified when that one goes live

02:02

speaking of March 9th just a quick

02:04

reminder that that's also the final day

02:05

of sales for my you's once I retire as

02:08

host on the 9th of March it too will

02:09

retire and be gone forever so if you do

02:11

want this little piece of Game Theory

02:13

history or you know your own little

02:15

psychic friend fredbear head on over to

02:17

you.com or click the link in the

02:19

description to grab your mat Pat

02:20

figurine and FNAF pins before they're

02:22

nothing but a distant memory kind like

02:23

dream theory but enough housekeeping

02:25

it's time to talk about FNAF and let me

02:27

tell you I've spent a long time thinking

02:29

about this one how do you end a series

02:31

like this should I just do a normal

02:33

theory about some minute detail doesn't

02:35

really feel final you know plus I'd

02:37

probably end up calling someone a robot

02:38

and then a bunch of people would get mad

02:40

at me again should I redo the ultimate

02:41

FNAF timeline as one final here's the

02:44

lore well that would certainly be big

02:46

but it also doesn't feel like that much

02:47

was changed post ruin and help wanted to

02:49

from what we did at the end of last year

02:51

so I didn't really want to be redundant

02:52

either you can see the struggle that I

02:54

was facing right this episode it's a big

02:55

deal to me it is literally the end of my

02:57

legacy with FNAF and you see that's when

02:59

it hit me Legacy typically FNAF theories

03:02

are born out of the small details but

03:03

what if I took a step back and looked at

03:05

the big picture what if instead of

03:06

counting animatronic toes are dead kids

03:08

I took a meta approach and just looked

03:10

at the entire Legacy of FNAF I'm sure

03:12

we're all familiar with the butterfly

03:13

effect right the idea that a butterfly

03:15

flapping its wings could cause the

03:17

smallest of changes in the air which

03:18

could potentially lead to a tornado

03:20

forming well the term actually comes

03:21

from the research of meteorologist

03:23

Edward Loren who back in 1963 decided to

03:26

round some numbers in his data he

03:28

condensed one variable from

03:30

50627 to just 506 and yet that tiny

03:34

change right there completely threw off

03:35

his computer's weather models

03:37

transforming sunny skies into violent

03:39

storms hence the whole tornado thing

03:41

this realization that small changes in

03:43

data could yield such tremendously

03:45

different results ultimately threw off

03:47

science's entire understanding of nature

03:49

before Loren people thought that the

03:50

Universe could ultimately be predicted

03:52

CAC Newton back in 1687 famously

03:55

believed in the Clockwork Universe the

03:57

idea that the parts of the universe

03:58

worked like a machine and that

03:59

eventually if you understood how the

04:00

parts worked you could predict

04:01

practically anything French

04:03

mathematician Pierre Simone llas

04:05

actually said basically the same thing

04:06

eventually we would get to a place where

04:08

nothing would be uncertain and yet Loren

04:10

showed us that one small change one

04:12

minor mistake or estimate or imprecise

04:14

measurement in a complex system could

04:15

have a domino effect at a massive scale

04:17

resulting in changes that you would

04:19

never see coming for example in 1928

04:22

Alexander Fleming discovered that there

04:23

was mold in his petri dish but rather

04:25

than just throwing it away or cleaning

04:26

it up he decided to study it which then

04:28

led to the discovery of penicillin a

04:30

life-saving antibiotic that could be

04:31

used to treat menitis pneumonia ganara

04:34

syphilis blood poisoning and many others

04:36

or if you want another example you have

04:37

the explosion of hip-hop music largely

04:39

owing its Origins to a random lightning

04:41

strike in New York City in 1977 a bolt

04:44

of lightning put the city of New York

04:46

into a 25-hour blackout so what do you

04:48

do for all that time that you're stuck

04:49

in the dark you looten pillage baby New

04:52

Yorkers started to ransack storefronts

04:54

including music shops full of

04:56

instruments and supplies suddenly

04:58

expensive DJ equipment was was in the

04:59

hands of young aspiring musicians eager

05:01

to experiment with hip-hop which was a

05:03

new genre of music just hitting the

05:05

local scene and thus hip-hop was truly

05:07

able to thrive history is full of these

05:09

sorts of stories from the foundations of

05:11

medicine and music to even stuff as

05:12

Extreme as the origins of both World War

05:14

I and 2 why do I bring all this serious

05:17

stuff up in relation to Spooky Bear game

05:19

because FNAF is one of those rounded

05:21

variables one decision by Scott CN

05:23

reshaped gaming and YouTube and the

05:25

entire entertainment world as we know it

05:27

and that's not an exaggeration for a

05:29

fact one man's decision to not give up

05:31

to try again in the face of rejection

05:33

and adversity literally shifted billions

05:35

of dollars of the economy and affected

05:37

hundreds of millions of lives in ways

05:39

that are incalculable and that is what I

05:41

wanted to call attention to in my final

05:43

FNAF Theory FNAF shows us that by not

05:45

giving up one person can have a profound

05:47

effect on the course of history itself I

05:50

feel like the origin story of fnaf's

05:51

been talked about to death but just to

05:53

set the stage here despite hitting it

05:54

big with FNAF in 2014 its creator Scott

05:56

cin had been making games at that point

05:58

for 20 years years since 1994 and yet

06:01

even in those earliest days you can tell

06:03

that Scott had a fascination with creepy

06:05

robots working their designs into

06:07

projects like the Sci-Fi ifer moon and

06:09

the religious Pilgrims Progress even

06:10

this incredibly rudimentary RPG Legacy

06:13

of flan has a final boss that has what

06:15

looks to be the first appearance of what

06:16

would eventually evolve into the mangle

06:18

but despite producing a lot of games

06:20

none really ever caught the Public's eye

06:22

and then came chipper and Son's Lumber

06:24

Company where initial reviews what few

06:26

there were were rough and as The Story

06:29

Goes it was the reaction of James

06:30

Stephanie Sterling that would change the

06:32

course of CT's career forever thank God

06:35

for her it's just all over the place and

06:38

that thing looks like it's going to kill

06:39

your children I imagine the phrase kill

06:42

me is stated over and over again in the

06:46

world of chipper and Sons oh they're

06:48

robot beavers that's not good I think

06:51

he's the only living thing in this world

06:53

this repeated criticism plus the lack of

06:55

financial stability brought Scott down

06:57

to his lowest ready to quit games he

06:59

decided decided to try one final time

07:01

and lean into the thing that had been

07:02

leveled at him time and time again the

07:04

creepy robotic animations and thus Five

07:07

Nights at Freddy's was born and that

07:09

right there that's going to act as our

07:10

Nexus point the one flap of a butterfly

07:12

wing the decision to make a final game

07:14

instead of just giving up now let's see

07:16

how it all maps out from there let's

07:17

start with just the obvious Downstream

07:18

effects of this that one game over the

07:20

course of the last decade has spun off

07:22

into 12 which honestly I've never truly

07:25

sat down and processed but believe it or

07:27

not there are 12 of these things on how

07:29

you count them the entire franchise has

07:31

sold 9.9 million copies on Steam alone

07:35

which in total has an estimated revenue

07:36

of $94 million and that's not even

07:39

including the console and mobile ports

07:41

or the number of microtransactions for

07:42

FNAF AR which itself had over40 million

07:45

downloads it's also worth pointing out

07:47

that of the $94 million 55 million of

07:50

that was just from Steam sales of

07:51

security breach cuz that one was

07:53

actually at full price as opposed to all

07:54

the others which were either free or a

07:55

couple of bucks and while the first four

07:57

FNAF games were entirely a one-man job

07:59

the rest have included voice actors

08:01

composers entirely separate game studios

08:03

like steel wool and alumix even to this

08:05

day we're seeing this continuous Studios

08:06

like Mega cat who up until now have been

08:08

focused on releasing games on retro

08:09

consoles very niche market but that made

08:11

him perfect to create the Retro style

08:13

pixelated FNAF game into the pit

08:15

releasing later this year by pairing up

08:17

with these smaller companies that aren't

08:18

insanely wellknown Scott's not only been

08:20

able to make bigger better games he's

08:22

also been able to use his single game

08:23

success to put millions of eyeballs and

08:26

millions of dollars into each of these

08:27

companies as a result of their with FNAF

08:29

alumix started working with Disney on

08:31

features found throughout the parks and

08:32

if steel wool ever do release a game

08:34

outside of FNAF in the future you can

08:36

bet that it's going to have itself a fan

08:37

base attached to it because people now

08:39

know about them and they're going to

08:40

want to see what other work they can do

08:42

so that's on the game side or at least

08:45

it's on the official game side but

08:47

stopping there would be overlooking the

08:49

much bigger impact FNAF has had on the

08:50

games that haven't even been released

08:52

yet this one series inspired a whole new

08:54

generation of game designers unlike any

08:56

game that's ever really come before all

08:58

of them cutting their their teeth on a

08:59

genre that exploded in the mid-20s the

09:02

FNAF fan game five nights at Treasure

09:04

Island five nights at warrios Pop Goes

09:06

The Joy creation those nights at

09:07

Rachel's Aon build glitch attraction

09:09

bloody nights Junior's day shift at

09:11

Freddy's thank

09:13

thank what is this game I could go on

09:16

and on and on for days some of these

09:18

were just for the memes others were more

09:19

serious attempts at making Games

09:21

inspired by FNAF and many of them were

09:22

just taking the world that Scott had

09:23

created and broadening it outward into

09:25

the game that they wanted to see made if

09:27

you go into game jolt you'll find

09:28

thousands of fan games and I do mean

09:30

thousands if you search just for FNAF

09:32

and select games you're presented with

09:34

36 games per page and

09:36

277 Pages available that is

09:39

9,961 games that are tagged using FNAF

09:42

and if you're sitting there thinking

09:43

hold on the math there doesn't add up

09:44

you're right good noticing that's

09:46

because I had to remove 11 of Scott's

09:47

own games that were posted on that list

09:49

though I'm pretty sure that there are

09:50

some out there who'd like to pretend

09:51

that FNAF world was a fan game each and

09:54

every one of those 10,000 fan games

09:56

represents a budding game designer

09:58

sometimes several and well yeah many

10:00

many of those creators are likely never

10:01

going to pursue game design full-time

10:03

there are some who will either

10:05

independently or as part of a bigger

10:06

Studio going on to have their shot at

10:08

creating their own Mega franchise their

10:10

shot to transform the industry and

10:12

already you can see that some of these

10:14

devs are finding success to the point

10:15

where many of them have created multiple

10:17

different games at this point turning

10:18

their fan projects into full-on

10:20

franchises of their own and all of this

10:22

is without even mentioning the fanverse

10:24

initiative where Scott invested money

10:25

and resources into some of the most

10:26

promising projects to help those

10:28

fledgling business is grow now the

10:30

success of that one is up for debate for

10:31

various reasons but the point ultimately

10:33

stands Five Nights at Freddy's has been

10:35

directly and indirectly involved in the

10:37

rise of a new generation of game

10:39

developers developers that just now 10

10:41

years later were only starting to see

10:43

get to a point where they're really

10:45

influencing The Wider gaming landscape

10:47

except gaming it's already seen a

10:48

massive shift coming off the heels of

10:50

FNAF prior to fnaf's release if you took

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a look at any top 10 list about horror

10:53

games it would have been filled with

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games like Outlast PT amnesia games that

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leaned hard into psychological horror

10:59

and sometimes graphic Gore FNAF though

11:02

was different while other horror games

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used the classic horror Trope of not

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knowing what the Monster looked like

11:06

relying on the audience's mind to fill

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in the blanks of what might be lurking

11:09

in the shadows FNAF put the monsters

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front and center allowing them to be the

11:12

star of the show like we see in movies

11:14

like Friday the 13th in Halloween this

11:16

allowed FNAF games to be much more

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thumbnail friendly and easier to sell

11:19

online compared to the spooky dark

11:21

hallways or over complicated monster

11:23

designs that dominated the horror space

11:24

in the past mix in the more

11:26

familyfriendly scares of Freddy and the

11:27

Gang and you've got yourself a brand new

11:29

sub genre of content mascot horror as

11:32

dubbed by YouTuber John Wolf this genre

11:34

took old nostalgic locations and filled

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them with brightly colored Killers

11:37

brought to life through some weird

11:39

experiment or trauma bending the ink

11:41

machine poppy playtime rainbow friends

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my friendly neighborhood hello neighbor

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Baldi Basics choo choo Charles am man of

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the adventure and of course cart a band

11:48

ban and that's not even dipping into the

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hundreds of lesser known titles like

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joyville it was FNAF who paved the way

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for all of these games poppy sold 2

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million copies in 2 years bendy has made

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over 30 million just off of its two

12:00

major installments hello neighbor is a

12:02

thing that continues to exist and while

12:04

people complain about oversaturation in

12:05

the Market at this point there is no

12:07

denying that the formula has worked

12:08

extremely well for the better part of

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the last 10 years but maybe you're sick

12:11

of games you want to read a book well I

12:13

hope you're excited to read the seven

12:14

hello neighbor Books five bendy books

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are the poppy playtime employee handbook

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that's coming out later this year mascot

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horror franchises now also line the

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shelves of your local Barnes & Noble why

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because FNAF did it first oh sure

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Scholastic had done some video game book

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publishing in the past mostly guide

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books and activity books but after the

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success of the FNAF Trilogy they began

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to publish other video game books like

12:34

Assassin's Creed last descendants World

12:36

of Warcraft traveler this led them to

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launch an entirely separate Wing to

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their business AFK the video game

12:42

specific book Department it's these guys

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who are publishing all the books that

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Tom is now going to have to

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read now it's impossible to know for

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certain that FNAF was the reason for all

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this but given it was often shown at the

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